Software Marketing Results

Software is a high-growth category attracting intense competition. So how can software brands succeed, thrive and achieve market leadership? Marketing. But not just any marketing. Digital Marketing Excellence is required, fueled by content and inbound marketing, and integrated with email and traditional marketing to ultimately drive measurable lead generation, sales conversions, and customer acquisition.

Modern Marketing Partners (MMP) has supported some of the top software brands in the world, launched software startups to super-stardom, and managed channel marketing programs for 20 years. Proven, optimized, proprietary marketing processes for software brands that understand what advanced marketing expertise can accomplish. 

Content that Converts

Software requires content excellence as a key differentiator in multiple formats, and distributed via multi-channels. MMP copy writers create topical and technically accurate content for websites, blogs, case studies, white papers, webcasts, publicity and more. 


Copy Writing

Project or ongoing content writing for websites, blogs, case studies, and more.

Content Strategy

Strategy, planning, and content program set-up services, or turn-key content program management.

Complete Digital Marketing

MMP brings advanced digital marketing excellence to every project. We’re a Google Partner certified in Analytics, AdWords, HubSpot, SEMrush, and more.  


Web design, ecommerce, complete search engine optimization (SEO), blog design and implementation, ongoing managed services. Analytics reporting.

Paid Search

Certified paid search services including pay-per-click (PPC), Programmatic, Remarketing, Social Advertising, and more. Measurable ROI.

More Services

Modern Marketing Partners (MMP) is full-service digital and traditional marketing, with proven and refined processes focused on achieving sales results. MMP is nationally recognized with more than 100 awards for marketing effectiveness and creative execution.

View Case Studies: Acumatica | Nexonia | VAST

Email Marketing

Email design/write/distribute. Nurture campaigns, email automation, conversion rate optimization. Email list development and procurement.


Virtual webcast events, trade shows and live events. Advanced promotions, exhibit design, and turn-key event management.


Social media

Effective and ongoing social media can drive web traffic and sales with high-frequency posts, ongoing engagement, video, and social advertising.


Free publicity is high leverage awareness building, and reinforces market-leadership including PR releases, article placements, press events. 


Expert brand naming, logos, tagline, graphic themes, messaging, and more. 



Traditional advertising can drive awareness and support sales promotions including print, TV, radio, outdoor, and online.


Request a complimentary consultation, Software Marketing Assessment, or project quote. Modern Marketing Partners (MMP) is midwest-based (our clients are across the U.S. and world), with reasonable fees, and all those advanced, certified, and award-winning marketing skills.